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Friday, March 13, 2009

Google ad service raises privacy fears

H/T: WND MoneyNetDaily

I found that Google is taking the "next step" in the long ballyhooed "interest-based" marketing. Look at the Times Online for more information. Then, this was in my email in-box when I signed on this morning.

Hi,

We're writing to let you know about the upcoming launch of interest-based advertising, which will require you to review and make any necessary changes to your site's privacy policies. You'll also see some new options on your Account Settings page.

Interest-based advertising will allow advertisers to show ads based on a user's previous interactions with them, such as visits to advertiser website and also to reach users based on their interests (e.g. "sports enthusiast"). To develop interest categories, we will recognize the types of web pages users visit throughout the Google content network. As an example, if they visit a number of sports pages, we will add them to the "sports enthusiast" interest category. To learn more about your associated account settings, please visit the AdSense Help Center at http://www.google.com/adsense/support/bin/topic.py?topic=20310.

As a result of this announcement, your privacy policy will now need to reflect the use of interest-based advertising. Please review the information at https://www.google.com/adsense/support/bin/answer.py?answer=100557 to ensure that your site's privacy policies are up-to-date, and make any necessary changes by April 8, 2009. Because publisher sites and laws vary across countries, we're unfortunately unable to suggest specific privacy policy language.

For more information about interest-based advertising, you can also visit the Inside AdSense Blog at http://adsense.blogspot.com/2009/03/driving-monetization-with-ads-that.html.

We appreciate your participation and look forward to this upcoming enhancement.

Sincerely,

The Google AdSense Team

Email preferences: You have received this mandatory email service announcement to update you about important changes to your AdSense product or account.

Google Inc.
1600 Amphitheatre Parkway
Mountain View, CA 94043

Right now, you know at least as much as I do about Google's move. Whatever their intentions are, it will be abused by someone. Any tool can be abused. It's creator loses a whole any potential to control the tool once it is in someone else's warped mind.

Should we, the people, stop creating "tools" because they might be abused and harm someone? God forbid it! Control the abusers of technology, not the users.

As you can see, we use Google's AdSense and will be considering our options. Please do the same.

God Bless Ya'll !

III
Click Here for More Information

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